{"id":50,"date":"2025-06-17T12:28:09","date_gmt":"2025-06-17T02:28:09","guid":{"rendered":"https:\/\/leghorn.me\/portfolio\/?page_id=50"},"modified":"2025-06-17T14:24:27","modified_gmt":"2025-06-17T04:24:27","slug":"about-me","status":"publish","type":"page","link":"https:\/\/leghorn.me\/portfolio\/about-me\/","title":{"rendered":"About Me"},"content":{"rendered":"\n
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My name is Alex Chung and I have been focus on UX area for more then 10 years.<\/h2>\n\n\n\n

My journey with technology began in 1994<\/strong>, when I got my first personal computer \u2014 a spark that ignited my fascination with the world of 0s and 1s. In 2003, I moved to Sydney to pursue a Bachelor\u2019s degree in Digital Media at UNSW. After graduating, I returned to Hong Kong to begin my career as a web designer in 2007.<\/p>\n\n\n\n

As I created more websites, I started asking myself deeper questions: How are users experiencing our sites? Are they really receiving the message we intend to deliver?<\/em> This curiosity naturally led me into the world of user experience (UX). But I also came to understand that \u201cusers\u201d aren\u2019t just the end users \u2014 they include business owners and stakeholders too. That realization pushed me to expand my perspective by pursuing a Master\u2019s degree in Marketing at CUHK in 2013.<\/p>\n\n\n\n

Now based in Brisbane since 2023, I bring a multi-disciplinary mindset to product design \u2014 one that balances creativity, usability, and business strategy to create experiences that are thoughtful, effective, and genuinely enjoyable.<\/p>\n<\/section>\n\n\n\n

Resume<\/h2>\n\n\n\n
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2021<\/p>\n<\/div>\n\n\n\n

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Multimedia Producer, CLPe Commerce Limited, Hong Kong<\/p>\n\n\n\n

Details<\/summary>\n

Collaborate with internal stakeholders to gather business requirements for new eCommerce projects, analysis customer behaviour via data and initiate UX enhancement to maintain business success.<\/p>\n<\/details>\n<\/div>\n<\/div>\n\n\n\n

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2018<\/p>\n<\/div>\n\n\n\n

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Growth Hacker, Baby-Kingdom.com Limited, Hong Kong<\/p>\n\n\n\n

Details<\/summary>\n

Full responsive website revamp, improve website and app functions, providing actionable recommendations that increased user retention and engagement<\/p>\n<\/details>\n<\/div>\n<\/div>\n\n\n\n

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2015<\/p>\n<\/div>\n\n\n\n

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Senior UX Designer, WeMedia01 (HK) Limited, Hong Kong<\/p>\n\n\n\n

Details<\/summary>\n

Full user facing (readers) and internal CMS system (reporters & editors) UX design. Work with business team to introduce interactive functions to maintain business success<\/p>\n<\/details>\n<\/div>\n<\/div>\n\n\n\n

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2014<\/p>\n<\/div>\n\n\n\n

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Assistant Content Marketing Manager, Hong Kong Economic Times, Hong Kong<\/p>\n\n\n\n

Details<\/summary>\n

Developed and promoted content across multiple social media channels<\/p>\n<\/details>\n<\/div>\n<\/div>\n\n\n\n

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2012<\/p>\n<\/div>\n\n\n\n

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Multimedia Designer, Oregon Scientific SmartLiving Limited, Hong Kong<\/p>\n\n\n\n

Details<\/summary>\n

Managed existing eCommerce site and develop campaign site for specific product promotion<\/p>\n<\/details>\n<\/div>\n<\/div>\n\n\n\n

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2011<\/p>\n<\/div>\n\n\n\n

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Raine & Horne Projects HK Ltd, Hong Kong<\/p>\n\n\n\n

Details<\/summary>\n

Designed and optimised property landing pages and websites<\/p>\n<\/details>\n<\/div>\n<\/div>\n\n\n\n

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2008<\/p>\n<\/div>\n\n\n\n

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Multimedia Designer, myID Limitied, Hong Kong<\/p>\n\n\n\n

Details<\/summary>\n

Designed client websites and teaching software platforms<\/p>\n<\/details>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

My name is Alex Chung and I have been focus on UX area for more then 10 years. My journey with technology began in 1994, when I got my first personal computer \u2014 a spark that ignited my fascination with the world of 0s and 1s. In 2003, I moved to Sydney to pursue a […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-50","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/leghorn.me\/portfolio\/wp-json\/wp\/v2\/pages\/50","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/leghorn.me\/portfolio\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/leghorn.me\/portfolio\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/leghorn.me\/portfolio\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/leghorn.me\/portfolio\/wp-json\/wp\/v2\/comments?post=50"}],"version-history":[{"count":3,"href":"https:\/\/leghorn.me\/portfolio\/wp-json\/wp\/v2\/pages\/50\/revisions"}],"predecessor-version":[{"id":54,"href":"https:\/\/leghorn.me\/portfolio\/wp-json\/wp\/v2\/pages\/50\/revisions\/54"}],"wp:attachment":[{"href":"https:\/\/leghorn.me\/portfolio\/wp-json\/wp\/v2\/media?parent=50"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}